FitChix

Client
Honest Eggs Co

Recognition
Cannes Gold
3 x Cannes Silver
Cannes Bronze
7 x Cannes Shortlist
2 x D&AD Wood Pencil
14 x AWARD Shortlist
4 x Clio Health Gold
Clio Health Bronze
2 x Andys Gold
Best Ads

The egg category is full of misleading terms, like cage-free, barn-laid and free range eggs.

So, to prove how free our chickens are at Honest Eggs Co. we designed the world’s first fitness tracker—for a chicken. The device tracks the steps of our chickens as they roam freely around the farms. Their average daily step count is then printed on the eggs. How’s that for honest?

Innovation story

And the best part? Honest Eggs Co has decided to implement this permanently! Yeehaw.